Sales-Proofing for Startups
My Approach
To thrive as a startup, offering something new isn’t enough. You need to be indispensable, inspiring, and instantly understood. Your pitch deck, business plan, and positioning should do the selling before you ever get on a call. That’s what I call Sales-proofing — crafting your message, materials, and strategy so well that investors, clients, and partners immediately get why you matter. Generic, AI-generated content won’t do that. Sales-proofing requires precision, insight, and a personalized edge.
About Dmitriy Goldin
Dmitriy Goldin has spent nearly three decades helping startups define, refine, and scale their vision. From early success stories like Globe.com and Zingy to guiding OnDeck Capital’s growth into a $5B+ portfolio, he has worked hands-on with founders to sharpen operations, secure funding, and build momentum. Whether assisting with strategy, staffing, or bridging the gap between ideas and execution, Dmitriy offers personalized, tactical support that turns potential into progress.
Startup Services
Whether you’re leading a team or building alone late at night, I work with founders who care deeply about getting it right and need a partner who does too.
Get Funded
🟪 Business Plan + Pitch Deck
**Business Plan**
– Brand & market positioning
– Product viability & target fit
– Operational & financial structure
– Talent strategy, KPIs, scalability
– Digital presence, compliance, IP
**Pitch Deck**
– Business model, growth, and profitability
– Branding, visuals, and market potential
– Strategic narrative designed to drive action
🧾 Available in Lite or Full versions — see pricing
Scale with Strategic Support
🟨 All-in-One Assistant + Build Your Own Sales Team
**All-in-One Assistant**
– Ongoing support across hiring, outreach, and operations
– Input on team structure, workflows, and decision-making
– A cost-effective way to gain founder-level backup without full-time spend
**Build Your Own Sales Team**
– Help recruiting, training, and structuring outbound/inbound sales
– Setup for tools, lead lists, and CRM
– Support with training models, processes, and pipeline clarity
📞 Call to discuss what fits your needs
Market Clarity to Drive Strategy
🟧 Industry Research Report
**What’s Included**
– Competitive landscape breakdown
– Market gaps and positioning opportunities
– Custom insights backed by real-world demands, growth, and sales data
**Why It Matters**
– Build with clarity, not assumptions
– Improve your pitch, product, and go-to-market strategy
– Avoid wasting time chasing the wrong segment
🧾 Available in Lite or Full versions — see pricing
High-Impact Strategy, On Demand
🟦 General Advisory
**What’s Included**
– 1-on-1 sessions to unpack challenges and find clarity
– Advice on investor readiness, operations, or hiring
– Input on product-market fit, positioning, or execution
**Why It Matters**
– Quick, focused insight without long-term commitment
– Ideal for roadblocks, pivots, or founder check-ins
– Project-based or ongoing— flexible to your needs
🧾Booked as needed — see pricing
Not sure which service is right for you? Reach out here and I’ll help you get started.
Success Stories
🟪 Company A – Finance
Product: Personal Finance Management App
What I Did: Scaled the tech stack for student distribution. Added test automation, monitoring, and DevOps optimization.
Result: Adopted by a northeast community college system. Sale integrated into an enterprise model after improved performance.
🟦 Company B – Real Estate
Product: Property Management App
What I Did: Refined presentation and improved core features.
Result: Converted 20% of previously inactive leads into paying clients.
🟨 Company C – E-commerce
Product: Catalog and Order Management App
What I Did: Built and negotiated a distribution and reseller partnership.
Result: Doubled the client base, leading to an acquisition by a global e-commerce firm.
🟥 Company D – AdTech
Product: Buyer/Seller Partnership OMS
What I Did: Created direct channels between buyers and sellers, eliminating middlemen and reducing fee costs by 30%.
Result: Reached profitability, doubled valuation, and declined further funding.
🟩 Company E – Healthcare
Product: AI-powered Health Informatics Platform
What I Did: Upgraded electronic records infrastructure and separated services for full HIPAA compliance.
Result: Rolled out across four new hospitals.
